An Entertainment Distribution Consulting Firm

Alex Mendoza Professional Biography

Born in Mexico City on November 20, 1956, Alejandro (Alex) Mendoza, attended the Colegio Franco Español, a liberal high school, where he formed their first theatre group staging and directing several classic plays. Later he attended the Industrial and Graphic Design School of the private Universidad del Nuevo Mundo.

Alex founded a graphic design studio, Diseñadores Associados, A.P. where he designed and implemented several corporate identity programs. Later he worked on his first professional stage experience, mounting and directing a musical revue using actors on roller-skates, "New York, on Wheels". Shortly afterwards he was hired as Senior Art Director for Campbel-Ewald, where he worked in advertising campaigns for fashion (High Life), banking (Banamex), liquor (Don Q, Amaretto Di Saronno) and soft drinks (Coca-Cola).

He moved in 1982 to Los Angeles, where he enrolled at the Film School of Columbia College. There he wrote produced and directed a TV Spot for Channel No. 5, a 20 minute dramatic short, "The Night of the Owl", and a promotional film commissioned by the school itself.

After graduating from film school, Alex worked on two film projects achieving completion bonds for both of them. In 1987 he was employed as an assistant to the manager of the US Hispanic Home Video Division of Vestron, Inc. Afterwards he was promoted as Manager of the division working on the releases of "Dirty Dancing", "Platoon", "Hoosiers" and "Young Guns". Later he was asked to manage the International Home Video Division of Vestron International Group. Soon after he was promoted to Director of Theatrical, Home Video and TV International Sales and Distribution. There he handled titles such as "The Princess Bride", "Earth Girls are Easy", "Hamburger Hill" and "Blue Steel" along with a library of 3000+ movies and TV series.

In 1991, after Vestron was acquired by Live Entertainment, Inc. (now named ARTISAN Entertainment), Alex joined Live in the same position while the company was distributing titles like "Terminator 2". In 1994 Alex was contracted by Saban Entertainment to manage the Home Video division where he released the very successful "Mighty Morphing Power Rangers" White Series.

In 1995 he moved to Morgan Creek International to handle the Theatrical, Video and TV distribution including films like "Ace Ventura: When Nature Calls" with Jim Carey, "Two if by Sea" with Sandra Bullock, "Diabolique" with Sharon Stone, "Wild America" with Jonathan Taylor Thomas, "Wrongfully Accused" with Leslie Nielsen and the animated version of the Rodgers and Hammerstein classic masterpiece "The King and I". Alex also handled the distribution of the Morgan Creek library that includes titles like "Robin Hood: Prince of Thieves", "The Last of the Mohicans", "True Romance", "Enemies, A love Story", "Major League" and "Ace Ventura: Pet Detective".

Currently, Alex is the principal of the entertainment distribution-consulting firm, Alex Mendoza & Associates, which he has positioned as an early adviser to independent filmmakers and production companies who need an accurate evaluation of their properties and ultimate revenue forecast.

As an additional service, Alex Mendoza & Associates offers producers references to an extensive worldwide network of reputable distributors, pre-sales companies, and financial entities that can provide development, production, bridge, gap and/or completion financing.

Alex, since 1999, maintains and moderates a networking e-mail list serve of Latinos In The Industry that now counts with more than 450 members, where they share news and information relating to Latino Entertainment.

Contact Us

Alex Mendoza & Associates

9513 East Longden Avenue

Temple City, CA 91780
(626) 285-8077 (Phone/Fax)

For more info, e-mail us at

alexmend@aol.com

 

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