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APPLICATIONS ALTERNATIVES
Information Technology Experts
P.O. Box 4238
Upper Marlboro, Md., 20775
(301) 350-4752
Fax: (301) 350-4785
E-mail: sales@AppAlt.com
Web page: www.AppAlt.com
Customer Satisfaction Systems
Many mid-sized businesses that serve the public directly don’t have a handle on customers’ feelings about their products or services. These business owners may think that they are not large enough to track customer satisfaction. But mid-sized businesses can learn from major corporations, which have successfully increased sales through the development of customer satisfaction systems. A customer satisfaction system tracks customers’ feelings about a business through surveys. Applications Alternatives, helped develop such a system for Xerox Corporation* and can bring this technology to you. We can work with you to design the survey, determine how it will be collected and how often, and develop a reporting system.
Our clients also have the option of using our generic survey system, which features a set of standard survey and reporting instruments, thereby eliminating development costs. We can also process the surveys at our offices and eliminate the need to maintain a computer system dedicated to the survey effort.
* Xerox Corporation has been awarded the Malcolm Baldridge award for the most impressive company. The award recognized the Xerox Customer Satisfaction system.
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