I
wrote my first short story in pencil on a Big Chief tablet when I was
nine years old. I decided then that I wanted to be a writer and never
let go of that dream. But the realities of trying to make a living writing
fiction soon made me realize that I’d better find other ways to bring
in money, at least at first. So I turned to writing nonfiction for magazines
and newspapers. Though I’ve sold eight books now, I still depend on freelancing
to supplement my income and to add variety to my writing life. My work
has been published in Modern Bride, Ladies' Home Journal, Popular Mechanics,
True West, the Boston Globe, the Dallas Morning News, Texas Highways,
and dozens of other magazines you've probably never heard of. You, too,
can make extra money, and hone your craft, writing nonfiction. This article
will help you get started.
Why write nonfiction?
I think writing
nonfiction can have definite benefits for fiction writers.
Number
one on my list of benefits is gratification. It takes a long time
to write a whole novel, and longer still to see it published and sitting
on the shelf. It doesn't take nearly as long to write a magazine article,
and usually it's a much quicker route to publication. There are many,
many markets for nonfiction work, so I think it's easier to sell an article
than a book. I can't tell you how many times, when I was working on my
books and collecting rejection slips, and then an article I'd written
would be printed and I'd see my byline there. Some little voice in my
head would say 'see, you ARE a writer.' It sounds like a little thing,
but it's important to us that our work be acknowledged, and nonfiction
is a good way to achieve that.
Writing
nonfiction also helps you hone your craft. You can experiment
with different forms and styles, writing essays and how-to articles, humor
and serious stuff. A good article is closely related to good fiction
in that it must have an opening hook. It usually has dialogue, in the
form of quotes. It has characters, in the form of people the reader can
relate to. That's why, instead of saying something like 'when your child
comes home from school with a failing grade, what do you do?' a better
article says "When Betty Jones' third-grader Stefanie, walked in
the door with an F emblazoned on her report card, the Denver, Colorado
mother of two wondered what she could do to help her child." Do
you see the difference? Putting people in your articles automatically
makes them more compelling. You won't do this with every article, but
when you can, it's very effective. And it's one reason I think writers
with a background in fiction have an advantage over those whose experience
is only in straight journalism.
Writing
nonfiction also helps you hone your craft in that it can help you learn
about marketing. It can help you gain confidence in dealing with editors
and help you learn how to write good query letters. And it can help you
learn to cope with rejection. I think rejection is sort of like bad weather.
You don't ever learn to like it, but you can become somewhat acclimated
to it, and you can learn not to take it personally.
Writing
nonfiction is a great way to have fun and meet interesting people.
I've interviewed fascinating people over the years and done some fun stuff.
I've had a private tour of King Ranch, attended a private showing of drawings
by Michelangelo, had a behind the scenes tour of an IMAX theater, and
taken several free trips. I might even use some of this research in my
fiction some day.
If
you're already published, writing nonfiction can be a great way to promote
yourself. A lot of magazines will run a short bio of the author at
the end of each article, and you can use these to promote your latest
or upcoming release.
My
last reason for writing nonfiction is Money. I put this last because
most people don't get rich writing magazine and newspaper articles. And
like anything else, it takes a while to build up to the point where you
can support yourself from your writing. But you can bring in extra cash
writing nonfiction, and if you really work at it, you can make a comfortable,
though not extravagant, living.
What to write?
Okay,
now that we have the Why to Write question out of the way, you have to
decide what to write. I guess the most common question I get from people
is How can I get started?
If
you're going to write, you need ideas. And you have to keep coming up
with new ideas in order to sell over and over again. Sally Wendkos Olds
surveyed 267 members of the American Society of Journalists and authors
and asked them where they got the idea for their first published piece.
Here are the results:
That
only adds up to 56 -- perhaps the other respondents couldn't remember.
But I think you can quickly see that personal experience is a great starting
place for article ideas. This is one case where the old adage 'write
what you know' really holds true. If you write about something you already
know about, you don't have to do as much research. When you do do research,
you can more quickly narrow your focus, and you'll know better where to
find the information you need. Also, I think writing what you know helps
you establish yourself quickly as an 'expert' in the area. Even if you've
never published anything before, the fact that you have personal knowledge
of your article's subject matter will give you credibility in the eyes
of editors and readers.
My
two areas of specialty are Texas history and medical business. These
both arose directly out of my background. I've studied Texas history
as a hobby for years, and I used to work for a company that designed travel
tours of Texas. After that, I worked for a hospital. As a result, I
write lots of medical, travel and history articles.
So
I think the first thing you can do to get started writing nonfiction is
to sit down and make an inventory of your own interests and experiences.
Take a look at what you know. If you've been a secretary, or a waitress,
or a teacher or a construction foreman, you could write for trade magazines
for secretaries, waitresses, teachers or construction foreman. Take that
idea one step further. What knowledge do secretaries, waitresses, teachers
and construction foremen have that other people might like to know? A
secretary might write an article for executives on how to hire the best
secretary or 'what secretaries really want on secretary's day' or you
might target a women's magazine with 'where the best jobs are for today's
secretaries.'
A waitress could
write 'how to get the best service in a restaurant' or 'how much should
you really tip.'
A teacher could
tell parents how to help their child succeed in school or write about
the influence of corporate advertising in the classroom.
A construction
foreman might tell homeowners how to hire the best home builder or even
how to build a better deck.
Write
down everything that comes to mind. If you bought your first car with
money you earned mowing lawns, you could write for a teen magazine on
how to run a successful lawnmowing business.
Next, list your
hobbies and interests.
Are
you a potter, a stamp collector, a history buff or a golfer? There are
magazines for just about every hobby known to man. And don't forget that
general interest magazines might be interested in articles related to
your hobby.
Do you know any
other potters, stamp collectors, history buffs or golfers who might make
interesting profiles for a magazine?
How about an article
on the history of pottery, stamp collecting or golf?
Would
a regional magazine be interested in notable pottery or stamp collections
in your area? How about a travel piece on a historical site or a roundup
of your area's golf courses?
The possibilities
are endless.List your life experiences.
Have
you served in the military, lived in a foreign country, survived cancer,
been a single parent? There are other people who would like to hear about
your experiences.
Are
you getting the idea? At this stage, you're just brainstorming, looking
for that area, that niche, where you could write several articles to get
your foot in the door, so to speak.
Where to sell what you write
Now
that you've identified things in your background that might give you material
for articles, you need to find places to sell those articles. One good
place to start is Writer's Market. It's published every year in a paper
edition, and it's also on CD-ROM. You can also find it at libraries.
Another place to look is the magazine racks at bookstores. You'll find
literally hundreds of magazines and they all need articles. Read the
magazines, read the descriptions in writer's market, and try to match
your article ideas with the magazines. For instance, you might want to
write an article on activities grandmothers can do with their grandchildren.
You might think any woman's magazine would like that, but if you read
the description for Redbook, you'll find out they consider themselves
a 'magazine for young mothers.' Woman's Day might be a better fit for
your article, and Grandparents magazine would be even better. So it takes
a little research. After you've had practice, you'll become more adept
at identifying markets for your work.
By
the way, magazines generally fall into two categories. Consumer magazines
are those magazines you'll find at bookstores and supermarkets. Another
big group of publications is called trade magazines. Trade magazines
are aimed at members of a particular profession, and are usually available
by subscription only. Some trade magazines are listed in a special section
at the back of Writer's Market. You'll find many others by looking around
your workplace and asking other people. For instance, my beautician has
trade magazines for beauticians and nail technicians. The other day,
I was waiting to be seated in a restaurant, and they had whole stacks
of restaurant trade magazines on a table by the front door. The Romance
Writer's Report is our trade magazine. Trade magazines use lots of writers,
and because they're not as well known as consumer magazines, trade magazines
are sometimes easier to get started in. Once you're established with a
trade magazine, they'll often give repeat assignments. I write almost
every month for a medical trade group in California that owns five or
six different magazines geared to professions such as Xray techs and physical
therapists.
You
might want to start by trying to sell to magazines you currently read.
If you're subscribing to a publication, that means the subject matter
interests you enough to make you pay out some money for the subscription,
so you already have an interest -- and probably some expertise, in the
kinds of articles they print.
When
you find a magazine you think you want to write for, you'll want to study
an issue or two to get a feel for their style. Pay attention to the types
of articles the magazines use. Does a trade magazine always print a safety
article? Can you think of a safety issue you could write about? Do they
like lists -- 10 ways to improve your golf swing? 50 top tips from the
pros? Can you come up with a list of your own? Ask yourself who the
magazine is written for and what they want to know? How can you draw
on your background to give them that information?
When
you're researching magazines, you'll notice articles fall into some general
categories. There's the 'how-to article" -- How to build a table,
how to make your characters come alive in fiction, how to save money at
the grocery store.
There's
the list: Twenty ways to save money at the grocery store, Top ten vacations
for parents and children, Fifteen facts about fat.
A
profile is an article all about one person, or business. Often these
are of celebrities, but in trade magazines, a profile is often written
about a business or professional person. you interview the person and
this forms the basis of your article.
A
personal experience relates something you went through, or someone else
went through. Reader's Digest publishes these a lot in their articles
about people who survived great danger. Redbook publishes a 'Young Mother's
Story' while Ladies Home Journal has a 'My Problem and How I Solved It"
piece in every issue.
Another
kind of article is the general overview of an issue or place. Travel
articles fall into this category, as well as general overviews of a subject.
You want to keep
doing this -- Brainstorming ideas, finding magazines, until you're
exhausted or run out of patience.
How to Write a Nonfiction
Query
Now that you know
what you want to write about and who you want to write it for, the
next thing you want to do is to write a query letter asking the editor
if they're interested in the story you want to write.
A
nonfiction query is very simple. There are a number of books and articles
on writing queries, but my basic formula is to present the idea in the
first paragraph, give a few details about how I'd develop the idea, including
any experts I intend to interview, in the second and third paragraphs.
In the last paragraph, I emphasize my own experience. If you've written
for other publications, say so, but if not, don't worry. Close by asking
for the assignment. Send the letter with a SASE and move on to the next
place on your list. If you have a number of markets you think would like
your article, you can send multiple queries at a time.
One
thing I'd like to suggest is that, even if you qualify as an expert in
a particular topic, plan to interview one or two other 'experts' for your
article. I think a common mistake beginners make -- and a mistake I made
when I was starting out -- was to put only my own point of view in an
article. Including the experiences of others will add authority to your
piece and editors are looking for that. For instance, if you're an avid
golfer and you want to write a roundup of the best golf courses in your
area, talk to the golf pros at some of the clubs and add their opinions
to your article.
If you're a teacher
writing about advertising in the classroom, talk to other teachers,
a school administrator, or someone at the University of Colorado who
is studying the subject.
You
can find 'experts' by calling universities or organizations and asking,
or even doing a search on the Internet. Most people love to talk about
themselves and though you may have to work around their busy schedules,
it's not that difficult to get them to talk to you.
One
of four things will happen when you send your query. One, you may never
hear anything. Two, you'll get a rejection. Three, you'll get a rejection,
but they'll ask you to write something else. Three different places I
queried in my first blizzard of letters after I was laid off gave me this
response. I am still writing regularly for two of them to this day.
You see, even though they couldn't use the particular idea I sent them,
they recognized my expertise -- and they recognized that I could write
a coherent query letter, and was willing to interview other people for
my articles. Magazines are looking for all those things.
The
fourth thing that can happen is they'll ask you to write the article.
Sometimes it will be 'on spec' meaning they want to see it before they'll
buy it. I have no problem doing this for a magazine that's unfamiliar
with my work.
If
you get the assignment, write the best article you can, to the length
specified, and get it in on time. Do everything you can to impress the
editor. Send it in with a nice cover letter and ask for another assignment.
Before
long, you'll have a relationship with several editors. Once editors know
you and like your work, they'll be more likely to work with you.
Keep
sending out queries.
If
you have trouble selling to a particular magazine and you really want
to write for them, try approaching them about writing smaller pieces.
These are know as 'front of the book' pieces, because that's usually where
they're located.
Once
you have an article published, make copies of the article. You now have
a 'clip' to send with your query. If you're writing for golf magazines,
a clip from another golf magazine can give you an extra edge when approaching
a new magazine. Good clips make getting new assignments easier.
Once
you've established yourself in one area, you can branch out. I started
out writing about Texas history, then expanded to Texas travel. After
I'd written a number of articles for medical trade magazines, I started
writing medical consumer articles, too.
If you decide
you want to write nonfiction articles for magazines and newspapers, you
can start by