Once upon a time, in a land of major market shares, lived a Weatherman. He was called a Weatherman because he would try to tell whether it would rain or not. He was a happy, jolly sort who liked trying to guess what the weather would be the next day. He had access to millions of dollars of highly sophisticated electronics, satellites and cutting edge technology so he could tell people if they should bring their
umbrellas or not.
One day, Mr. Weatherman was looking at his Doppler 2000 radar set and he saw a cold front approaching. Now when a cold front meets a slow news center, things happen. The Weatherman went on the television and cried, "Snow!"
When the co-anchor asked him how much snow, the Weatherman replied, "A lot! We'll be buried! Look out, everyone, snow!"
And the city heeded his cry. They rushed to the market to buy a fat pig. And loaves of bread. And milk, gallons of milk. The market was overrun with people who needed toilet paper and potato chips before the snows came.
And then...nothing happened.
"What of the snow?" the people asked.
And the Weatherman pointed to his large map and said, "We were tracking the storm and it went out to sea."
Much relieved and feeling they had averted disaster, the townsfolk resumed their lives.
Then, as it was nearing the very important television sweeps period, the news center was wondering how it could get more people to watch.
"A story on breasts usually works," said one executive.
"A story about the MOW we are showing would be good," said another.
"We should investigate something," said the anchor.
Then they asked the Weatherman what he thought.
"I think I see a Nor'easter a-coming," was his reply. "I think it'll be the storm of the century," he noted.
And they interrupted regularly scheduled programing to tell the populace that a winter storm watch was in effect and people had best get as much milk, bread and videos as they could. "Snow!" exclaimed the Weatherman.
So once again the market place was filled with highly agitated people concerned about the weather. Many reporters were sent out to stand in the snow and tell people it was snowing. Programing was interrupted so people who were trapped in their homes by the snow could see how bad the snow was on TV. The lord mayor of the province closed all the schools and called out his special brigades to shovel and make clear the routes of the land (earning much O.T. in the process) so seriously did he take the warnings of the Weatherman.
And the city braced itself for the storm. It never came.
"It dissipated due to the jet stream," the weatherman explained.
And the reporters came home.
And the schools re-opened.
And the brigades collected their O.T.
And the Weatherman was banished to a smaller market share with an older demographic, where he does the weather for the tri-county area and supplements his income with commercials for an automobile dealership.