"Although many bands of the late ‘60s and early ‘70s emphasized instruments over vocal harmonies, The Association has become acclaimed as an extraordinary vocal group as well as a band of talented musicians."
In 1966 the band’s first big hit was “Along Comes Mary”. Once the D.J.s started playing “Mary”, it just took off. They followed with “Cherish” which went to #1.
In two years The Association had released 2 chart albums, “Along Comes The Association” and “Renaissance”, had 2 major hits, “Along Comes Mary” and “Cherish” , 2 minor chart singles “Pandora’s Golden Heebie Jeebies” and “No Fair at All”. They guested on Ed Sullivan, The Andy Williams Show, The Smothers Brothers Comedy Hour, The Hollywood Palace, The Dean Martin Show and all the rock & roll TV shows, Dick Clark’s American Bandstand, Hullabaloo, Shindig, and many more. They were touring extensively.
In 1967 the group had two more giant hits, "Never My Love" and "Windy" and their second Gold album, “Insight Out”. By this time, “Cherish”, “Along Comes Mary” and the album “Along Comes The Association” had also gone Gold.
They were now one of the top concert acts in the world. They continued doing concerts and playing venues that had never been open to rock & roll bands, the Greek Theatre (Los Angeles), the Coconut Grove (Los Angeles), Saratoga Performing Arts Festival (Saratoga, NY), Ravinia (Chicago), Wolftrap (Vienna, VA), Blossom Music Festival (Cleveland), Tanglewood (NJ) and many more. They opened the Monterey Pop Festival (with “Enter the Young”) and played the Rome Pop Festival.
There were a lot of TV variety shows and they all wanted the group. So they did TV constantly, the Carson Show, the Cavett Show, a Carol Channing Special, Joey Bishop with Regis Philbin as side-kick, the Steve Allen Show, a couple more Hollywood Palaces, 2 more Ed Sullivans, several more Smothers Brothers, and as always, more Dick Clark.
They recorded their next album, “Birthday”. “Everything That Touches You” hits Top 10, the album” and “Time for Livin” both all chart in the Top 10
“Six Man Band” is released as a single and charts. They released “The Association Greatest Hits” which went Gold immediately and soon Platinum (Double Platinum in’93)
In 1969They wrote and recorded the music for “Goodbye Columbus” (movie, album and single), recorded “The Association” (Stonehenge cover), “The Association Live” (recorded in Salt Lake City) and a number of singles.
As of the new millennium, 3 of the 100 MOST PLAYED TUNES OF ALL TIME on the radio are Association songs.“Never My Love” at # 2 with 8 million+, “Cherish” at # 22 with 5million+ and “Windy” at # 61 with 4 million+.
In 2001 Warner Bros./Rhino Records has released a new double CD “Just the Right Sound-THE ASSOCIATION Anthology” , 51 tunes, 40 page biographical booklet , lots of pictures. The Association Greatest Hits, one of the longest selling albums in Warner Bros. history, is and always will be available.