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Matt's SIMCA Page 1934 - 1986
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CLOCKWISE FROM TOP: Simca GFA from 1948. Simca Service Shield from the early '60's. Simca Vedette was marketed through outlets independent of the Aronde. Simca was advertised heavily in the late '50's promoting it's high Parisian style. The Chrysler Simca Horizon was the European Car of the Year for 1978. In 1980, all Simca's became Talbot's. In 1970, Simca's were promoted in the USA as from the "Import Department" of the Chrysler-Plymouth people.
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CLOCKWISE FROM TOP: Simca modernized it's badge and added the Chrysler Pentathon in 1967. Chrysler's ownership of Simca was always mentioned in every country. Depending on the market, the Matra and Sunbeam were handled together with the Simca and Chrysler-France models. The "Bienvenue a bord" slogan was unveiled with the introduction of the 1307/1308 in 1976.
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ABOVE: I'm with my sister, Cathi, and out Mother, always in fashion!
BELOW: I was about 5 years old when this shot was taken in Germany.
What the hell am I wearing???
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