Selling without g-r-r-r-reed...
Spawned by the baseball strike of 1994, Rob Mullog Enterprises is a fictitious business name registered in Alameda County, California. It came into being to represent baseball fans disenchanted with the way the game of baseball has become more of a toy of the owners than a national pastime.
Mullog is Gollum spelled backward. Gollum is a character out of 'The Hobbit', written by H.R.R. Tolkien. Gollum was greedy and self destructed because of it. Baseball players and owners are greedy and have come close to destroying the game.
Rob Mullog Enterprises has since expanded into being a marketer for the a number of items and a distributor for Ulysses Press amongst other things.