The goal of the company is to provide a complete promotional and marketing service to reach all of the medias of Miami and surrounding markets. Miami is one of the important markets for spanish language music and is the third largest Hispanic market in the U.S. with almost 40% of Latinos in the metro area.
The success of this market will influence other East coast markets, Puerto Rico and Latin America. Miami is the headquarter of television stations Univision and Telemundo, two of the largest Spanish radio chains like SBS and HBC. This market also includes national video outlets, major clubs to break new music and key print media that reaches Latin America.
Our staff can provide your record label with radio promotion for Tropical, Pop, and Crossover formats, retail( Latin independent & chains) marketing, publicity and club promotion.
In each area of promoting and marketing, your product ,our personal relationships and creative efforts will be utilize to expand each outlet. We want to be your Music Channeling and Promotional team for Miami.
RADIO PROMOTION
National Radio : 580 Major Stations
At least 8 weeks of personal promoting.
Implement promotional campaigns and on-air contests. Secure interviews and participation on on-air activites and promotional events.
Weekly radio reports based on BILLBOARD and RADIO Y MUSICA reports.
RETAIL MARKETING
Market: Miami, Orlando, Tampa
Cover the Top 30 stores in Miami including chain accounts and Latin independents.
Cover the Top 10 stores in Orlando and Tampa
Each store will be provided with marketing items; promo cd for in-store play, Sales sheets, display material.
Check inventory weekly.
Weekly Sales report.
Eight weeks of retail marketing.
PUBLICITY
Miami
Television Local and National
Print- Local and National
Video- Local and National
Clubs Local
National Markets:
New York, Miami, Chicago, Los Angeles, San Francisco, and Houston.
Contact printed press, TV and cable outlets.
Promotional plans for an artist can be coordinated and carried out to completion.
RECORD POOLS AND CLUBS
Miami:
Clubs: Weekly promotion of the major Latin and mainstream clubs.
Encourage Djs who have relationships with El Zol and Salsa 98 to provide positive feedback.
Record Pools- Weekly contact for club exposure and reports.
National
Record pools- Promote all the major and secondary record pools.
Weekly reports- Charting of each record pool.
All services rendered are set at a monthly fee and packages are available for multiple services.
Services and Products
PROMOTIONAL PLANS
Individual promotional plans including television and print are designed and carried out to completion, according to artist needs.
RADIO PROMOTION
RETAIL MARKETING
PUBLICITY
Television\Local and National
Print\ Local and National
Video\ Local and National
RECORD POOLS AND CLUBS
For further consideration and evaluation, please send samples of your product, biography, video clip, EPK ;either by e-mail or general mail.
We will review the material and send you options along with a Marketing Plan designed according to genre in order to enhance the areas in which your product could
be fully developed.